Sales and marketing
Sales alone won't guarantee business success, but a lack of them will certainly have a negative effect.
The sales line gives you wide-ranging information on working smarter, increasing sales and profitability. It also opens up a diverse range of networking and trading opportunities, from making the most of the 2012 Olympics to trading on the international platform.
Additionally, you'll find guidance on sales and marketing techniques and support by visiting Business Link East at www.businesslink.gov.uk/east.